Speaking on an inspection trip to Brazil, FIFA general secretary Jerome Valcke put the potential profit for the 2014 World Cup at $200 million dollars. The figure is the difference between the predicted $3.5 billion in revenue and the $3.3 billion in expenses that includes prize money, payments to clubs for use of players, and disbursement of funds to associations for what Valcke termed "financial aid." According to published reports, FIFA generated $4.1 billion in revenue from the 2010 World Cup after predicting $3.2 billion before the start of the tournament. The total including television rights and sponsorship accounted for 87% of FIFA's total revenue between 2007-10.
Brazil is expected to spend well over the initial reports of $13 billion on World Cup related preparations. The 2010 World Cup reportedly cost South Africa around $4 billion dollars, reportedly generating around $520 million in tourism. Valcke is also pushing Brazil to approve the so called "World Cup Law" that would, among other things, allow alcohol to be sold at stadiums during the World Cup.
